What does is cover all the activities aimed at creating, maintaining, and evolving; this includes everything from understanding and implementing business trends to ensuring your storefront is user-friendly. Targeted at a comprehensive approach that encompasses aesthetics, design, and functionality of the digital platform it's designed to meet the needs of internal team members as well as end-users.
Understanding that when you are in front of your computer your online experience should be just as interesting, engaging, and satisfying as if you were in a store window with hundreds of products showcasing for passersby. With any form of web development, it's important to stay up-to-date on current industry principles within one’s field.